The Importance of User Interface (UI)/ User Experience (UX) Design in Digital Product Development

Ever wondered why you choose a product over other similar products? Your experience with a product defines how much you want to continue using that product and how much you prefer the product to other similar products. 

User Experience (UX) deals with how the user feels about interacting with a product or the experience the user gets while using a product. 

UI/UX design is important because it helps to create user-friendly, visually appealing, and intuitive interfaces for digital products such as websites, apps, and software. UI stands for User Interface, which includes the visual elements, buttons, menus, and other interactive components that users interact with when using a digital product. UX stands for User Experience, which encompasses the entire experience a user has when using a digital product, including how easy it is to navigate, how quickly it loads, and how enjoyable it is to use.

In other words a user appreciates a product if the product is: 

• Usable: A user wants to conveniently make use of a product without any hitch. The product should be operational, functional and serviceable.  

• Equitable: A user expects a product to be fair and impartial. The product must be able to accommodate everyone irrespective of their social status. Everyone must be treated equally. 

• Enjoyable: A user must find pleasure using a product. The user has to be delighted after using a product. 

• Useful: A user expects a product to be able to serve a purpose for which it was designed. 

Good UI/UX design is essential for several reasons. Firstly, it helps to create a positive user experience, which can lead to increased user engagement, loyalty, and satisfaction. When users find a digital product easy and enjoyable to use, they are more likely to continue using it and recommend it to others. 

Secondly, good UI/UX design can help to increase conversions and revenue. When a digital product is designed to be easy to use, users are more likely to complete tasks such as filling out a form, making a purchase, or signing up for a service. This can ultimately lead to higher conversion rates and increased revenue for the business.

Finally, good UI/UX design can help to differentiate a digital product from its competitors. In today's crowded digital marketplace, having a well-designed and user-friendly product can be a significant competitive advantage. By investing in UI/UX design, businesses can create digital products that stand out from the competition and attract more users. 

User Experience (UX) helps designers understand the right asset to use while designing for users. Assets such as everything, from the text and image to the design specifications, like font style, color, size and spacing should be taken into consideration while designing to help enhance accessibility. 

Accessibility in UX Design, is the design of products, devices, services, or environment to make it usable for everyone with or without disabilities. In general, according to ‘Wikipedia’, the concept of accessibility focuses on enabling access for people with disabilities, or enabling access through the use of assistive technology; however, research and development in accessibility brings benefits to everyone. 

Therefore, it is essential for designers and developers to consider accessibility throughout the design and development process to ensure that the product or service is usable, intuitive, and enjoyable for all users. By designing with accessibility in mind, designers and developers can create inclusive products and services that provide a positive user experience for everyone.

Every designer should be mindful of accessibility when designing a product to give equal participation to all their targeted users. For instance,

when designing a product, the background and the text color should complement each other in such a way it is accessible to every user. This is why Tynge has a perfect tool for contrast and text color optimization. 

You can visit https://tynge.app/ for more on how to make your design more accessible, however don’t forget that “NO USER, NO PRODUCT” before you start your design. Users are the reason we design.